Web Archives - Write https://writegroup.io/category/specialist-writing/web-writing/ Better business outcomes with clear, effective writing. Tue, 21 Jan 2025 03:37:02 +0000 en-NZ hourly 1 https://wordpress.org/?v=6.7.1 239178684 Breaking the barriers to a ‘digital-first’ world https://writegroup.io/breaking-the-barriers-to-a-digital-first-world/ Tue, 15 Feb 2022 22:53:18 +0000 https://writegroup.io/?p=13139 Think about the last time you filled out a document or form. Perhaps you were applying for a job, joining ...

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]]> 13139 Alt text makes images accessible to everyone https://writegroup.io/alt-text-makes-images-accessible-to-everyone/ Wed, 11 Aug 2021 00:53:46 +0000 https://writegroup.io/?p=12549 Do you like my new puppy? The one in this photo. What, you can’t see anything? Why not? The rest ...

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]]> 12549 Why your website doesn’t need FAQs https://writegroup.io/why-your-website-doesnt-need-faqs/ Wed, 17 Feb 2021 23:28:03 +0000 https://writegroup.io/?p=12261 The frequently asked questions, or FAQs, page is a website staple. They’re still pretty common, but FAQs have become contentious ...

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]]> 12261 Why search bots love plain language https://writegroup.io/why-search-bots-love-plain-language/ Mon, 21 Sep 2020 18:00:31 +0000 https://writegroup.io/?p=11256 Machines are thinking more like us every day. Search engines now have ‘natural language processing’, which is a type of ...

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]]> 11256 Make metadata meaningful https://writegroup.io/make-metadata-meaningful/ Wed, 20 May 2020 04:51:07 +0000 https://writegroup.io/?p=10919 Metadata is potentially the most important tool your online content will have. When written properly, it works like a hybrid ...

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]]> 10919 Don’t click here — Why nondescript links aren’t helpful https://writegroup.io/dont-click-here-why-nondescript-links-arent-helpful/ Tue, 18 Feb 2020 20:36:29 +0000 https://writegroup.io/?p=10460 Click here. Learn more. Read more. Visit. These are the forbidden swear-jar phrases in the world of web-based content. People ...

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]]> 10460 Writing with purpose: How to get read https://writegroup.io/writing-with-purpose-how-to-get-read/ Tue, 05 Dec 2017 22:40:24 +0000 https://writegroup.io/?p=8078 You can up the odds of your writing being read by putting the purpose of your communication up front. If ...

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]]> 8078 How to write specialised content for the web https://writegroup.io/write-specialised-content-web/ Thu, 16 Nov 2017 01:32:48 +0000 https://writegroup.io/?p=7964 Before you start writing, one of the most important things to consider is who your audience will be. But that’s ...

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]]> 7964 How bad writing is pilfering our privacy https://writegroup.io/how-bad-writing-is-pilfering-our-privacy/ Thu, 19 Jan 2017 20:56:47 +0000 https://writegroup.io/?p=6452 Boring! It doesn’t make any sense! A 13-year-old’s reaction to reading Instagram’s terms of use. Would a child of 13 ...

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]]> 6452 Pruning the thicket — online terms and conditions ripe for editing https://writegroup.io/pruning-the-thicket-online-terms-and-conditions-ripe-for-reshaping/ Thu, 18 Aug 2016 09:16:38 +0000 http://writeclearlyblog.com/?p=4414 Tangled roots, twisted vines, dense foliage — a rainforest, or a good description of online terms and conditions? The Economist ...

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]]> 4414 Web accessibility — why we need the internet for everyone https://writegroup.io/web-accessibility-why-we-need-the-internet-for-everyone/ Thu, 12 May 2016 08:40:51 +0000 http://writeclearlyblog.com/?p=3682 The internet must be accessible for everyone. It’s a human right, a legal right, and everyone benefits. That was the ...

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]]> 3682 Does the F-shaped pattern for reading web content still apply? https://writegroup.io/does-the-f-shaped-pattern-for-reading-web-content-still-apply/ Wed, 27 Jan 2016 11:02:37 +0000 http://writeclearlyblog.com/?p=2928 Knowledge of the F-shaped pattern for reading web content has long helped web writers to put key words where people notice ...

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